1 / 6

Design

With the famous Google process, each project starts with 5-day discovery process that ends with a strong commitment to real customers.

Outputs:

• Day 1: Problem Selection
• Day 2: Solution Sketching
• Day 3: Solution Storyboarding
• Day 4: Solution Prototyping
• Day 5: Solution User Validation

Purposes:

• Have a special mind for 5 days
• To gain confidence we are going in the right direction and/or the need to change/correct the product
• Bring stakeholders together around solutions or set plans by involving them in the process

2 / 6

Product Strategy

Using information from Design Sprint (if the effort started with a team), your product team will continue to develop product vision and market conditions.

Outputs:

• Competitive analysis
• Product positioning & branding
• Information architecture
• User personas
• User story map
• Product roadmap
• User products and business goals

Purposes:

• To describe the product ready for design

3 / 6

Design & User Testing

Simplicity is the ultimate sophistication. Work with our product development team to create beautiful products that incorporate the latest trends and designs.

Outputs:

• User Experience (UX) design
• User Interface (UI) design
• Clickable prototype of core screens
• Qualitative & quantitative user testing

Purposes:

• To gather feedback for correct prioritization of features prior to coding/development
• To iterate on the concept and design before spending any time coding/in-development

4 / 6

Development & Testing

Agility is the name of the game. Our Agile development process based on Scrum enables iterative builds and gives you plenty of time to test and adjust. Although our experienced team of quality assurance (QA) will identify and manage tests.

Outputs:

• Fully tested and QA’d front-end and/or back-end code that matches agreed-upon specifications

Purposes:

• To ensure a product is as bug free as possible at launch
• To ensure the product works as expected

5 / 6

Marketing & Growth Strategy

No app launch plan is complete without the proper marketing, PR, and engagement tools to help it find and retain users.

Outputs:

• Introductions to the right marketing partner(s) with the skill set and testing strategy needed for the product

Purposes:

• To ensure a test driven marketing strategy allowing for quick learning and and efficient use of capital
• To help prioritize new feature development based on marketing learnings

6 / 6

Post-Launch Support

The journey of digital product doesn't end at launch, it begins. Having a team like Blue Label Labs to continue supporting the product long-term and determining how to improve it over time is the difference between a product that is successful and one that is destined for the graveyard.

Outputs:

• On-going support and management of the post-launch product
• Design and development of new features based on marketing data, analytics data and ongoing quantitative & qualitative user testing

Purposes:

• To evolve the product iteratively
• To ensure we have the data to determine which features & functionality to build next and/or change to fit the needs of (new) customers